Tuesday, March 29, 2011

Attracting businesses...

Woohoo Tabblr offically launched 3/28/11! Although Tabblr took four months to program, we consider that the easy part.  The hard part is now convincing thousands of businesses to sign up. Tabblr is useless to users if there were no activities or deals posted so we recognize that we have to hit businesses right away and hit them hard. But how can we at Tabblr compete with the likes of Groupon or Living Social who have millions of dollars and thousands of sales people all across the country?
 
First of all, no matter how many businesses sign up with Groupon or Living Social, there are still millions of untapped businesses out there. There are plenty of business owners that don't take advantage of any online advertising or social media simply because they feel there is no need to, they are not tech-savy or simply they have been holding off. Although it will be a challenge, we believe getting these businesses to sign up is not impossible. We believe after showing what Tabblr can do and how simple it is to use, that there is no reason why the businesses we talk to won't want to sign up.

Second, we believe Tabblr's openness and free pricing structure is going to set us apart.  Businesses who are already taking advantage of social media and daily deal sites will immediately notice the openness of Tabblr. Tabblr allows businesses to have complete control over their business profile, their location details, and the activities and deals going on at all times. There is no need to for business owners to phone in for changes or feel the pressure of having things "locked in" for a certain time period.  Tabblr’s free pricing structure also doesn't hurt. :) There are no fees for signup, no profit sharing with deals and no advertising costs. Everything on Tabblr is completely free!

We believe Tabblr has a shot in a market that is saturated by Yelp, Facebook, Twitter, Groupon, Living Social, Foursquare and more.  Although it seems impossible, just remember that a year in the tech world is equivalent to a decade in the real world.  Foursquare started less than 2 years ago, Groupon started less than 3 years, Twitter less than 5 years, and Facebook and Yelp less than 7 years.  As long as you have a unique new idea or a twist on an existing idea that people love, the growth chart is parabolic with tech companies.  We believe Tabblr is that next big idea, Tabblr wasn’t programmed to be like any one company we mentioned but more like the best things about each one meshed together in a logical and very easy to use kind of a way.  

More to come soon….

Sunday, March 13, 2011

To Keep Tabs on Tabblr???

Tabblr is a totally new direction for us, Tabblr is the first site where we feel we didn't make things overly complicated.  During the design phase for basically all our projects, we plan and plan and add and add so much stuff that in the end the end product is too heavy and too difficult for people to use. Tabblr is designed with a very simple idea, to help people find things to do at any time.  With Tabblr there is no need to plan, no need to worry about putting in credit card numbers for deals, and no complicated logins. 

As you probably have noticed, Tabblr's visual design is very Web 2.0ish meaning everything is simplified and with big and easy to understand wording.  From the front page to the account page, we minimized all the steps that a user has to take to sign up, keep tabs on businesses, and to put activities on his/her tab.  And it's no different for businesses either, we took every step to make sure that activity creation would be as simple as possible and extremely easy to manage. 

As the weeks go on, we'll be sharing more about Tabblr in detail.  For now explore Tabblr and enjoy all the hard work we put into it.